It's an American import here too. It started in the late 90s and was entirely driven by supermarkets, shops and businesses trying to turn it into a new tradition, but after a few years where it seemed to be omnipresent in shops and a few kids would get disguises, it more or less died out. At least I think, because I noticed when supermarkets started getting Halloween decorations and themes, and after 5-6 years, it dwindled. It hasn't completely disappeared, but it didn't really take either.
It annoys me, because November 1st is a public holiday in France: we celebrate All Saints' Day (Toussaint) and the tradition is to bring flowers on the graves of family members and loved ones. It's a quiet tradition and seeing a commercial attempt at superimposing a foreign festivity on the eve of Toussaint out of sheer greed makes me angry. I'm glad that it seems to be failing here.
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Date: 2011-11-01 10:04 pm (UTC)It annoys me, because November 1st is a public holiday in France: we celebrate All Saints' Day (Toussaint) and the tradition is to bring flowers on the graves of family members and loved ones. It's a quiet tradition and seeing a commercial attempt at superimposing a foreign festivity on the eve of Toussaint out of sheer greed makes me angry. I'm glad that it seems to be failing here.